Sandwich Factory TN ยท Murfreesboro

AI Restaurant
Command Center

A team of 9 specialized AI agents that watch every corner of your operation, challenge each other, and deliver one simple action plan to you every day.

AI Agents
9
+ 1 Manager Agent
Daily Reports
1
Consolidated to you
Loop Types
4
Daily / Weekly / Monthly / Emergency
Coverage Areas
12
Full restaurant ops

What This System Does

๐ŸŽฏ

Watches everything

Sales, food costs, reviews, inventory, delivery apps, social media, employee checklists โ€” every day without you having to check each one manually.

โšก

Catches problems early

A bad review, a menu item with shrinking margins, a delivery app rating slip โ€” flagged before it costs you real money.

๐Ÿ“‹

One daily action plan

All 9 agents report to a Manager Agent. You get one clear list of prioritized actions โ€” never buried in a wall of data.

๐Ÿ”„

Keeps looping

Daily checks, weekly deep-dives, monthly strategy reviews, and emergency mode that triggers automatically on critical signals.

๐ŸฅŠ

Agents challenge each other

Before a bad idea reaches you, other agents argue against it. The system catches its own mistakes before you act on them.

๐Ÿ’ฐ

Finds money you're missing

Catering leads, upsell gaps, slow-hour promos, delivery app tweak opportunities โ€” surfaced weekly so you never leave profit on the table.

๐ŸŽฏ Built for Sandwich Factory TN specifically

This system is wired to Square POS, DoorDash/Uber Eats/Grubhub, Google Reviews, and your social channels. The agents know you're a sub shop in Murfreesboro, that Jane reviews shared content, that you have ~31.5 hrs/week of operation, and that catering growth and social presence are key revenue unlocks. Nothing here is generic restaurant advice.

The Team

Your 9 AI Agents
+ 1 Manager

Each agent owns a specific domain. They run checks, flag problems, surface opportunities, and report up. Click any agent to see their full responsibilities.

๐Ÿง 
Rex โ€” The Manager Agent
Command Hub ยท Synthesizer ยท Owner Communicator

Rex doesn't watch operations directly โ€” Rex reads all 9 agent reports, spots conflicts and contradictions between them, and produces your single daily action plan. Rex is your chief of staff.

Daily Responsibilities
  • Collect all 9 agent reports by 7:30 AM
  • Score each alert by priority (revenue impact + urgency)
  • Cross-reference: does the Food Cost Agent's finding conflict with Menu Agent's suggestion?
  • Produce 1 daily brief with max 5 action items, ranked by impact
  • Flag anything that needs owner decision vs. agent auto-resolution
Weekly Responsibilities
  • Run the agent challenge session (pitch ideas, find the weaknesses)
  • Produce the weekly business health score (0โ€“100)
  • Send one weekly strategic opportunity โ€” the single best growth move right now
  • Update the owner dashboard with trend data
Emergency Trigger
  • Any agent raises a critical alert โ†’ Rex immediately escalates to you via push notification
  • Rex coordinates which agents need to respond and in what order
all agent feeds priority scoring owner comms conflict detection
๐Ÿ’ต
Dash โ€” Sales Agent
Revenue Tracking ยท Trends ยท Gap Detection

Watches your Square POS in real time. Knows what sold, when, and for how much.

Watches
  • Daily revenue vs. 7-day and 30-day average
  • Best and worst selling items every day
  • Hour-by-hour traffic โ€” where are the dead zones?
  • Revenue by channel (in-store vs. delivery)
  • Average ticket size trends
Reports
  • Daily: revenue, top 3 sellers, slowest hour, vs. yesterday
  • Weekly: trend line, best day of week, worst day
  • Monthly: revenue trajectory, seasonal pattern flags
Opportunities It Surfaces
  • "Tuesday 2-4 PM is consistently dead โ€” suggest a limited-time happy hour promo"
  • "The Italian Beef is up 40% this week โ€” push it harder on social"
  • "Average ticket is $2 below last month โ€” upsell prompt needed at register"
Square POS revenue data hourly trends
๐Ÿงฎ
Margin โ€” Food Cost Agent
Cost Control ยท Waste ยท Supplier Pricing

The profit protector. Watches what everything costs and flags when your margins are getting squeezed.

Watches
  • Food cost % per menu item
  • Supplier invoice changes week-over-week
  • Waste log vs. theoretical usage
  • Items where cost crept up but price didn't
  • High-volume items with thin margins
Reports
  • Daily: any item whose food cost % went above 30%
  • Weekly: top 3 margin killers, waste cost estimate
  • Monthly: full P&L input, supplier price drift analysis
Opportunities It Surfaces
  • "Turkey supplier raised price 8% โ€” this pushed your Club to 34% food cost"
  • "You're throwing away an estimated $80/week in tomatoes โ€” adjust par"
  • "Adding a $1 upcharge to combo drinks adds ~$300/month at current volume"
supplier invoices waste log Square menu costs
๐Ÿฅ–
Craft โ€” Menu Agent
Menu Performance ยท Specials ยท Pricing Strategy

Keeps the menu sharp. Knows what's killing it, what's dragging, and what specials to run.

Watches
  • Item-level sales velocity (what's hot, what's not)
  • Menu item profitability matrix (Stars, Dogs, Plowhorses, Puzzles)
  • Seasonal opportunity windows (summer promos, game day, back-to-school)
  • Delivery app menu vs. in-store menu performance comparison
  • Customer modification patterns (what do people always customize?)
Reports
  • Weekly: special recommendation with margin estimate
  • Monthly: full menu performance audit โ€” what to cut, what to push, what to add
  • Quarterly: price increase candidates with volume sensitivity estimate
Square catalog sales mix seasonal calendar
๐Ÿ›ต
Route โ€” Delivery Agent
DoorDash ยท Uber Eats ยท Grubhub Optimization

Maximizes your delivery revenue and ratings across all three platforms without you logging into each one.

Watches
  • Platform ratings (any drop below 4.5 triggers alert)
  • Commission rates and promo offer effectiveness
  • Order accuracy reports and cancellation reasons
  • Menu photos and item descriptions โ€” are they optimized?
  • Peak time performance vs. competitors in the area
  • Which platform drives most revenue and at what margin
Reports
  • Daily: order volume per platform, any rating changes, refund flags
  • Weekly: platform comparison โ€” which is most profitable per order?
  • Monthly: commission creep analysis, promo ROI, menu photo audit needed?
Opportunities It Surfaces
  • "Uber Eats rating dropped to 4.3 โ€” 3 recent complaints about cold sandwiches, check packaging"
  • "DoorDash promo offer: 20% off next weekend. ROI positive at your current volume โ€” take it"
  • "Your Grubhub menu has no photos on 6 items โ€” those items get 40% fewer clicks"
DoorDash Uber Eats Grubhub
โญ
Echo โ€” Reviews Agent
Google ยท Yelp ยท Delivery Reviews ยท Reputation

Reads every review, extracts the signal, drafts responses, and tracks sentiment trends so your reputation stays strong.

Watches
  • All new Google and Yelp reviews within hours of posting
  • Recurring complaint themes (wait time, portion size, specific items)
  • Star rating trend over 30/60/90 days
  • Reviews that mention competitors by name
  • Response rate โ€” are you replying to enough reviews?
Reports
  • Daily: any new 1โ€“3 star reviews with drafted response ready for your approval
  • Weekly: sentiment score, top praise theme, top complaint theme
  • Monthly: reputation health score, review velocity vs. competitors
Opportunities It Surfaces
  • "4 reviews this week mentioned 'best sandwich in Murfreesboro' โ€” quote this in social content"
  • "3 complaints about wait time on Fridays โ€” worth investigating floor flow"
Google Business Yelp sentiment analysis
๐Ÿ“ฑ
Reel โ€” Social Agent
TikTok ยท Instagram ยท Facebook ยท Content Ideas

Your content strategist. Knows what's trending for food content, what your top posts look like, and what to post next.

Watches
  • Engagement metrics on all recent posts
  • Food content trends on TikTok and Instagram Reels
  • Local Murfreesboro food/events calendar for tie-in opportunities
  • Your best-performing posts โ€” what format, time, subject drove it?
  • Competitor restaurant social activity in the area
Reports
  • Weekly: 3 specific content ideas with exact caption drafts, ready to film/post
  • Weekly: best time to post based on your audience activity
  • Monthly: follower growth, engagement rate, top content type breakdown
Opportunities It Surfaces
  • "MTSU football season starts in 3 weeks โ€” prepare a game day promo post"
  • "Italian Beef prep video would kill right now โ€” behind-the-scenes format is trending"
  • "You haven't posted in 8 days โ€” here's a ready-to-go caption for tomorrow"
TikTok Instagram Facebook content calendar
๐ŸŽ‰
Event โ€” Catering Agent
Catering Growth ยท Leads ยท Corporate Outreach

Your catering business development rep. Finds leads, builds the pitch, and tracks the pipeline.

Watches
  • Murfreesboro/Rutherford County events calendar (conferences, sports tournaments, school events)
  • New businesses opening near your location (catering prospects)
  • Your past catering orders โ€” who reorders? who hasn't come back?
  • Catering revenue as % of total โ€” is it growing?
Reports
  • Weekly: 2-3 specific catering lead targets with contact approach drafted
  • Monthly: catering revenue report, repeat rate, average order size
  • Quarterly: catering growth strategy โ€” what's working, what to double down on
Opportunities It Surfaces
  • "MTSU graduation week โ€” reach out to families booking venue events now"
  • "3 new corporate offices opened in the Stones River area โ€” perfect cold outreach targets"
  • "Your catering hasn't grown in 60 days โ€” time to drop off menus at 5 local businesses"
local events lead tracking Square catering orders
๐Ÿงน
Ops โ€” Operations Agent
Staff ยท Checklists ยท Cleaning ยท Maintenance

Keeps the shop running right. Employee checklists, cleaning schedules, equipment flags, and opening/closing accountability.

Watches
  • Opening and closing checklist completion (submitted by staff)
  • Equipment maintenance schedule โ€” what's due?
  • Health inspection compliance calendar
  • Staff scheduling gaps and coverage problems
  • Cleaning logs โ€” are deep cleans happening on schedule?
Reports
  • Daily: any missed checklists, any equipment alerts
  • Weekly: ops compliance score โ€” what's slipping?
  • Monthly: maintenance calendar for next 30 days, health inspection readiness
Templates It Maintains
  • Opening checklist (12 items)
  • Closing checklist (10 items)
  • Weekly deep clean schedule (by station)
  • Monthly equipment maintenance log
  • Health inspection prep checklist
checklists scheduling maintenance log
๐Ÿ“ฆ
Stock โ€” Inventory Agent
Par Levels ยท Ordering ยท Waste Prevention

Never run out of product. Never over-order. Stock knows your usage patterns and tells you exactly what to order and when.

Watches
  • Current inventory levels vs. par (via daily count submission)
  • Usage rate trends โ€” does a busy week change your order?
  • Items running low that will hit zero before next delivery
  • Over-ordered items sitting too long
  • Supplier delivery schedule alignment
Reports
  • Daily: anything approaching critical low โ€” reorder today?
  • Weekly: full order recommendation list, ready to send to suppliers
  • Monthly: over-order and waste cost estimate, par level adjustments
inventory counts supplier contacts usage history
Operating Rhythm

Daily, Weekly
& Monthly Loops

The system runs on three nested loops. Each one builds on the last. You only interact with the final output of each loop โ€” never the raw agent data.

6:30 AM
Data Pull
All agents pull yesterday's data from Square, delivery apps, reviews, social
7:00 AM
Agent Analysis
Each of 9 agents runs their check and produces a mini-report
7:20 AM
Rex Reviews
Manager Agent Rex reads all reports, scores by priority, catches contradictions
7:30 AM
Daily Brief
You receive one clean report: top 5 actions, 3 alerts, 1 opportunity
All Day
Live Watch
Agents monitor in real-time. Emergency alerts fire immediately if triggered
10:00 PM
End-of-Day
Ops agent confirms checklist completion. Sales agent logs final numbers

What Each Agent Does at 7:00 AM

Agent Checks Flags if...
Dash (Sales)Yesterday's revenue vs. 7-day avgRevenue down >15% with no known reason
Margin (Food Cost)Any item food cost % above thresholdAny item hits >32% food cost
Craft (Menu)Any item with zero sales yesterdayA normally popular item had a dead day
Route (Delivery)All platform ratings and new refundsRating below 4.4 or refund rate spikes
Echo (Reviews)Any new reviews since yesterdayAny 1-3 star review posted
Reel (Social)Post engagement from last 24 hrsNo post in 5+ days
Event (Catering)Any catering inquiries, upcoming events7 days with no catering activity
Ops (Operations)Opening checklist completionAny item missed on opening checklist
Stock (Inventory)Inventory levels vs. parAny critical ingredient at <2 days supply

Every Monday morning, a deeper analysis runs. This is where trends get caught, strategies get built, and the best opportunity of the week gets surfaced.

Mon 6 AM
7-Day Data
Full week pull โ€” sales, costs, reviews, social, delivery, inventory
Mon 7 AM
Deep Analysis
Agents run trend analysis, not just yesterday's snapshot
Mon 7:30 AM
Challenge Session
Rex runs agents against each other โ€” bad ideas get killed here
Mon 8 AM
Weekly Brief
You get the week in review + this week's single best opportunity

Weekly Agent Deep-Dives

AgentWeekly Task
Dash7-day revenue trend + best/worst day analysis
MarginFull food cost report โ€” top 3 margin problems
Craft1 special recommendation with full margin calc
RouteDelivery platform comparison โ€” which is most profitable?
EchoReview sentiment score + drafted responses
Reel3 content ideas with captions, ready to execute
Event2-3 catering leads with outreach drafts
OpsCompliance score + next week's maintenance schedule
StockFull order recommendation list for the week

Rex's Weekly Outputs

You receive
  • Business health score (0โ€“100) with 4-week trend
  • Top 3 wins from last week
  • Top 3 problems that need attention
  • The single best revenue opportunity this week
  • One specific thing to say no to (the challenge system's output)
  • This week's order list (from Stock)
  • This week's 3 social posts (from Reel)
  • Catering lead targets (from Event)

First Monday of each month. This is the strategy session. You don't need to do anything โ€” the agents do the heavy lifting and hand you a 30-day game plan.

Business Review
  • Revenue vs. prior month and prior year
  • Food cost % trend
  • Delivery revenue % of total
  • Average ticket trend
  • Review score trend all platforms
  • Social follower growth
Menu Audit
  • Full profitability matrix update
  • Cut or modify underperformers
  • Promote Star items harder
  • Price increase candidates identified
  • Next month's specials planned
  • Delivery menu vs. in-store menu optimization
30-Day Game Plan
  • Top revenue opportunity for the month
  • Catering push plan (targets + outreach)
  • Social content themes for the month
  • One operational improvement to implement
  • Supplier negotiation opportunities
  • Any menu changes to execute

๐Ÿ’ก Monthly Loop Output = Your Gameplan Doc

Rex produces a 1-page monthly strategy brief. It's designed to fit on a single screen. You read it in 5 minutes and know exactly what this month's priorities are. No spreadsheets. No dashboards to decode. Just: here's what to focus on, here's why, here's what to ignore.

What You'll Actually See

Sample Reports

This is exactly what lands in your inbox or phone every morning and every Monday. Nothing extra. Nothing missing.

๐Ÿฅ– Sandwich Factory Daily Brief
Prepared by Rex ยท For Rob Scolaro
Wednesday, June 25 ยท 7:30 AM
Yesterday at a Glance
$1,847
Revenue
โ–ฒ 12% vs last Tue
28.4%
Food Cost
โ–ฒ 1.2pts vs target
4.7 โญ
Delivery Rating
Stable
41
Orders
โ–ฒ 6 vs avg

Alerts (Need Your Eye Today)
ALERT
New 2-star Google review posted 9:42 PM last night. Customer "Mike T." says their order was missing the banana peppers and the bread was stale. This is the second bread complaint in 7 days. Rex has drafted a response โ€” ready for your approval in 30 seconds. Bread freshness worth a quick check with staff this morning.
ALERT
Turkey inventory at 1.8 days supply based on current usage rate. Your next delivery isn't until Friday. Either place an emergency order today or reduce turkey menu items tomorrow. Stock Agent recommends calling supplier before noon.
WATCH
Uber Eats commission jumped 2% on your account this billing cycle. Not critical yet but Margin Agent flags this is your third consecutive increase. Worth a call to your Uber Eats rep this week to negotiate.

Today's Action Plan (Do These 5 Things)
01

Approve the Google review response

Rex drafted it. Takes 30 seconds. A public response to a bad review is worth more than 10 good reviews in terms of reputation recovery.

5 min
You
02

Call turkey supplier before noon

You need a Wednesday delivery or you'll run short Thursday. Phone number: your usual rep. Tell them you need same-week delivery โ€” you're 1.8 days out.

10 min
You
03

Talk to staff about bread freshness

Two complaints in 7 days. Ask whoever closes if bread from yesterday is being used for opening. If so, stop that practice immediately.

5 min
You or GM
04

Post the Italian Beef Reel (ready to go)

Reel Agent queued this last week. It's been 9 days since your last post. This one is already captioned and ready. Just need to post it today.

2 min
You
05

2 PM dead zone: text your email list

Tuesday 2-4 PM has been dead for 3 straight weeks. Dash Agent suggests a simple "$1 off any sandwich, today 2-4 PM" text blast. Takes 2 minutes to send.

2 min
You

Today's Opportunity
IDEA
Murfreesboro Rec Center has a volleyball tournament this weekend (Event Agent flagged it). 200+ people, families, all day Saturday. A simple "tournament day special" posted Friday on social with delivery available could pull significant incremental orders. Event Agent has a draft post ready if you want it.
๐Ÿ“Š Sandwich Factory Weekly Brief
Week of June 16โ€“22 ยท Rex's Analysis
Monday, June 23 ยท 8:00 AM
Business Health Score
74
Good โ€” Up from 68 last week
Sales strong ยท Food cost slightly high ยท Reviews recovering ยท Social needs work
Sales
85
Food Cost
67
Reviews
80
Social
41
Delivery
79

Last Week's Wins ๐Ÿ†
WIN
Weekly revenue $9,240 โ€” up 8% vs. same week last month
WIN
Italian Beef became #1 seller, overtaking the Classic Club for first time
WIN
Responded to 4 Google reviews this week โ€” response rate now 80%
Problems That Need Fixing ๐Ÿ”ง
FIX
Food cost at 29.1% โ€” target is 27%. Tomato waste is the culprit (est. $65 lost)
FIX
Only 1 social post this week. Algorithm is punishing your reach
WATCH
Tuesday/Wednesday 2-4 PM dead window costs est. $300-400/week in missed revenue

This Week's Best Opportunity
๐ŸŽฏ Launch a Tuesday "Lunch Rush" Promo
Tuesday is your weakest day but it's also a MTSU campus day. Dash Agent + Reel Agent collaborated: a "Tuesday Fuel Up โ€” any sub + drink $1 off, 11 AMโ€“2 PM" promo, pushed through social and your loyalty list on Monday nights, could realistically add $200-350/Tuesday. Event Agent confirms no competing campus events on Tuesdays for the next 6 weeks. Reel Agent has the post drafted. You can launch this by tomorrow with 10 minutes of work.

Ready-to-Execute: This Week's Content
Post 1 โ€” Monday
Italian Beef Behind the Scenes
"The Italian Beef hits different when you watch it come together ๐Ÿซก Come try it at Sandwich Factory TN in Murfreesboro โ€” open Mon-Sat. Link in bio for online ordering." [30 sec prep video]
Post 2 โ€” Wednesday
Tuesday Fuel Up Promo Announcement
"Tuesdays just got better. $1 off any sub + drink, every Tuesday 11-2. Come find us on Chaffin Pl ๐Ÿฅ–" [Static graphic โ€” Jane approved style]
Post 3 โ€” Friday
Weekend Reminder
"It's Friday and you deserve a good sandwich. We're open til [closing time] โ€” order online or come in. Link in bio ๐Ÿ™Œ" [Food photo โ€” Italian Beef or Club]

This Week's Order List (Stock Agent)
Turkey breast โ€” 2 cases (low priority: restock to par)
Roma tomatoes โ€” 1 case (reduce from 1.5 to manage waste)
Sub rolls โ€” 4 cases (high volume this week, up from 3)
Banana peppers โ€” 1 case (after complaint about missing โ€” verify stock)
Provolone โ€” 1 case (on par)
Everything else: no change from last week
Problem Detection

Emergency Mode

When something goes seriously wrong, the system doesn't wait for the morning brief. It fires immediately and tells you exactly what to do.

Alert Tiers

๐Ÿšจ

CRITICAL โ€” Immediate Push Alert to Your Phone

Fires right away, any time of day or night. Requires your immediate attention.

Delivery rating drops below 4.0 Health inspection scheduled with no prep Viral negative review (100+ views in 24 hrs) Revenue 40%+ below any prior same-day in 30 days Critical ingredient fully out of stock Equipment failure flag (e.g., fridge temp alert)
โš ๏ธ

WARNING โ€” Added to Top of Next Morning Brief

Important but not requiring a middle-of-the-night response. Elevated to priority #1 in your morning report.

Food cost above 32% for 3+ consecutive days Two 1-star reviews in one week Delivery rating drops below 4.3 No social post in 7 days Missing opening checklist 2+ days in a row Weekly revenue trending 20% below prior 4-week average
๐Ÿ‘

MONITOR โ€” Flagged in Daily Brief

Worth your awareness. Appears in the daily brief with context and a suggested response.

Any new 1-3 star review Ingredient below 3 days supply Delivery platform promo opportunity expiring Competitor opened nearby (flagged via social) Food cost above 30% for any item Catering pipeline dry for 10+ days

Emergency Response Playbooks

๐ŸŒฉ Viral Bad Review Playbook

  • Echo Agent detects the review within 2 hours of posting
  • Rex immediately drafts a response (calm, empathetic, professional)
  • You get the alert with the draft โ€” approve it in 30 seconds
  • If the review mentions a food safety issue, Ops Agent flags the specific checklist item that may have failed
  • Reel Agent holds any promotional posts for 24 hours (bad optics to post promos mid-crisis)
  • Rex monitors for follow-up comments and alerts you if the reviewer responds

๐Ÿ“‰ Revenue Crash Playbook

  • Dash Agent triggers if today's revenue is tracking 40%+ below same day last week
  • Rex immediately cross-references: delivery app outage? Weather? Staff issue?
  • Route Agent checks if any platform is down or if your restaurant was paused
  • Ops Agent checks if there was a staffing issue or late open
  • If no explanation found, Rex escalates immediately with "unknown โ€” investigate now" flag
  • Reel Agent queues an emergency promo if appropriate (e.g., "today only" deal to drive traffic)

๐Ÿ“ฆ Stock-Out Playbook

  • Stock Agent detects any critical ingredient hits zero or <1 day supply
  • Immediate push alert with supplier contact info
  • Craft Agent simultaneously flags which menu items are now unmakeable
  • Route Agent pauses or modifies delivery app listings to remove affected items
  • Ops Agent gets a note to brief staff on substitutions available
  • Once restock confirmed, Route Agent re-activates the items on delivery platforms

โญ Delivery Rating Drop Playbook

  • Route Agent monitors all platforms continuously
  • If rating drops 0.2+ in one week, warning fires
  • Echo Agent pulls and analyzes the delivery-specific reviews for the cause
  • Rex identifies the most likely culprit (packaging? accuracy? timing?)
  • Ops Agent checks if the root cause is on an existing checklist item
  • Route Agent suggests whether to request a rating review from the platform
Infrastructure

Tools & Data Sources

What each agent needs to run. Some you already have. A few are small additions that unlock the full system.

Data Sources You Already Have

๐ŸŸฆ
Square POS
Sales ยท Menu ยท Inventory
๐Ÿš—
DoorDash Merchant
Orders ยท Ratings ยท Promos
๐Ÿš™
Uber Eats Restaurant
Orders ยท Ratings ยท Commissions
๐ŸŸข
Grubhub for Restaurants
Orders ยท Ratings
๐Ÿ—บ
Google Business Profile
Reviews ยท Ratings
๐Ÿ“ธ
Instagram
Posts ยท Engagement ยท Reach
๐ŸŽต
TikTok Business
Video ยท Reach ยท Trends
๐Ÿ‘
Facebook Business
Posts ยท Reviews ยท Events

Small Additions That Unlock the Full System

๐Ÿ“‹

Digital Checklists (Free)

Google Forms or a simple app like Connecteam lets staff submit opening/closing checklists digitally. The Ops Agent can't monitor paper. This is free and takes 30 minutes to set up.

๐Ÿ“Š

Inventory Count Sheet (Free)

A simple daily count submitted via Google Sheets or Airtable gives Stock Agent the data it needs. Takes staff 5 minutes at open. Saves you from guessing on orders.

๐Ÿ“ฑ

ntfy.sh Push Alerts (Free)

You already have this from the Fireline Terminal setup. The same system can send emergency alerts from the restaurant command center to your phone instantly.

๐Ÿ“ง

Customer Email/SMS List

If you're collecting emails through Square, this is already available. Reel Agent and Event Agent can draft campaigns directly. If not โ€” start collecting. It's your highest-ROI marketing channel.

How the System Runs (Technical Overview)

You don't need to build any of this from scratch. Here's the simplest version that works:

LayerWhat It IsHow Simple
Daily Brief DeliveryClaude (me) runs the full agent loop and sends you a formatted report via email or this chatZero setup โ€” use this chat
Sales Data InputYou paste or share your Square weekly summary. Agents read it.60 seconds/week
Review MonitoringYou share any new reviews when they come in. Echo Agent responds immediately.As-needed
Inventory InputStaff submits a simple Google Form count daily. You share the summary.5 min/day by staff
Social ContentReel Agent writes the captions. You or Jane records 30-sec clips. Post it.15 min/week
Push Alertsntfy.sh โ€” same as Fireline. Takes 30 min to set up once.One-time setup
Full AutomationEventually: Zapier/Make connects Square โ†’ Google Sheets โ†’ Claude API โ†’ ntfy alertsFuture upgrade
Quality Control

The Challenge System

Before any idea reaches you, the agents argue about it. Bad ideas die here. Only the ones that survive cross-examination make your action plan.

How It Works

Every week, Rex runs a 4-step challenge session on any recommendation before it goes to you. This happens automatically โ€” you never see it unless something gets caught.

Step 1
Idea Proposed
An agent makes a recommendation
Step 2
Cross-Examine
Rex assigns 2 other agents to challenge it
Step 3
Defend or Drop
Original agent must respond to challenges
Step 4
Rex Rules
Idea goes to you, gets modified, or gets killed

Real Examples of the Challenge System Working

๐Ÿฅ– Craft Agent proposes:
"Add a $14 premium sandwich โ€” wagyu beef sub โ€” to compete on the high end and boost average ticket."
VS
๐Ÿงฎ Margin Agent challenges:
"Wagyu beef at current supplier pricing puts this at 41% food cost before labor. Doesn't make sense unless you charge $18+. Also, Stock Agent: you have no wagyu supplier relationship โ€” sourcing is a real problem."
โœ… Rex ruling: Idea killed. Craft Agent redirected to find a premium item using existing suppliers at <30% food cost. A "House Special" upgrade with premium toppings for $11.99 is proposed instead.
๐Ÿ›ต Route Agent proposes:
"Accept the DoorDash 30% off promo โ€” it usually drives volume and builds your ranking."
VS
๐Ÿงฎ Margin Agent challenges:
"At 30% off plus DoorDash's current 27% commission, you're selling your $12 average item for $8.40 gross and netting around $6.14 after food cost. That's below break-even when you factor in labor. Check the math before saying yes."
โœ… Rex ruling: Idea modified. Accept promo only on items with >35% margin (drinks, chips, combos) and cap to high-margin bundles only. Route Agent updates proposal before it reaches you.
๐Ÿ“ฑ Reel Agent proposes:
"Go all-in on TikTok this month โ€” post every day for 30 days to grow the account fast."
VS
๐Ÿ›ต Route Agent challenges:
"Rob has a shop to run and a family. Daily content creation is a part-time job. If this causes burnout and he misses 2 weeks, it's worse than posting 3x a week consistently."
โœ… Rex ruling: Idea scaled back. 3x/week content plan with batching strategy (film 3 clips on one day) recommended instead. Sustainable beats heroic.

๐Ÿง  Why This Matters

Most AI tools just say yes to whatever sounds good. This system is designed to catch its own bad ideas before they cost you money or time. The challenge system is what separates a real operations tool from a hype machine.

Getting Started

How to Use This
Without More Stress

The whole point is to make your life easier. Here's how to use this system without it becoming another thing to manage.

โœ… What You Do Daily (10 minutes)

  • Read the morning brief (2 min)
  • Approve or reject the top 5 action items (1 min)
  • Execute the 2-3 fast actions (usually <5 min total)
  • Flag any new reviews or problems to the system (as they happen)

๐Ÿšซ What You Don't Do

  • Log into DoorDash/Uber Eats/Grubhub every day to check ratings
  • Wonder what's selling and what's not
  • Manually track food costs in a spreadsheet
  • Try to think of what to post on social from scratch
  • Forget to respond to reviews for days
  • Make ordering decisions based on gut feel

Week 1 Setup Checklist

DayTaskTime
Day 1Share your Square weekly sales summary with me so Dash Agent has baseline data5 min
Day 1Tell me your current menu items and rough food costs โ€” even if estimates10 min
Day 2Set up a simple Google Form for staff opening/closing checklist submissions20 min
Day 2Set up ntfy.sh on your phone for emergency alerts15 min
Day 3Share your current Google Business and delivery platform access so Echo and Route Agents have review data5 min
Day 4Run your first daily brief โ€” tell me "run the daily brief" and I'll pull everything together5 min
Day 7Run your first weekly brief โ€” I'll produce the full Monday package5 min

The Golden Rules for Rob

Read the brief, don't build the brief

Your job is owner, not analyst. The brief comes to you finished. You read it in 2 minutes and decide. That's it.

Trust the challenge system

If something survived the agent challenge round and made it to your action list, it's already been stress-tested. Act on it.

Social content: shoot fast

Reel Agent writes everything. Your job is 30 seconds of video or a photo. Don't overthink it โ€” the agents handle the strategy.

Feed the system data

The system is only as good as what you put in. A weekly Square export and daily inventory count from staff is all it needs.

One thing at a time

Rex will always rank your actions by impact. Do #1 first. If you only get to #1 some days, that's fine โ€” it's always the highest-value move.

Monthly: take 30 minutes

The monthly brief is the one time worth actually sitting down. One review per month of the strategy output is how you grow this thing intentionally.

๐Ÿš€ How to Start Right Now

Just say "run today's daily brief" in this chat and share whatever data you have โ€” even a screenshot of your Square dashboard from yesterday. I'll run the full agent loop with what we have, produce your first action plan, and we'll fill in the gaps as we go. You don't need everything set up perfectly to start getting value from day one.